Elect Electric’s 3 R’s:

The Foundation of Our Business

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At Elect Electric, our 3 R’s—Responsible, Respectful, and Responsive—serve as the foundation of how we do business. They guide our decisions, shape our future, and define what makes Elect Electric a company worth working with.

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The Story Behind the 3 R’s

 

When I started this business, I had little idea of what I was doing. My goal was simple: to provide for my family so my wife could stay home with our children. At the time, she was pregnant, and I jumped into business without a clear plan. I learned quickly—often the hard way—and those early days were a grind. More than anything, I wanted to understand what people expected from me. How could I provide great service if I didn’t know what people truly wanted?

I still remember the moment when it all clicked. Sitting in a traffic jam at the I-8 and I-15 interchange in San Diego (where this business started), I asked myself, “What do people want?” The answer became clear:

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1. People want Elect to be Responsible.

 

Clients want to hire a contractor they can trust—someone who takes ownership and doesn’t need to be babysat. Being responsible means:

• Taking control of our actions and following through on our commitments.

• Cleaning up after ourselves and respecting the spaces we work in.

• Completing projects on time and as promised.

At Elect Electric, we are what we say we are. We do what we say we will. And we finish what we start.

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2. People want Elect to be Respectful.

 

Responsibility is essential, but respect is what makes working together a positive experience. Being respectful means recognizing the responsibilities of others:

• Our clients are responsible for their buildings, so we respect their property.

• Our clients are responsible for their time, so we respect their schedules.

• Our clients are responsible for their finances, so we respect their budgets.

At Elect Electric, we take the time to understand our clients’ needs and communicate clearly. Respect means making sure our clients know what to expect—before, during, and after a project.

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3. People want Elect to be Responsive.

 

Responsibility and respect mean little without responsiveness. To truly serve our clients, we must listen, understand, and act quickly. Being responsive means:

• Answering calls when possible and returning messages promptly.

• Listening carefully before projects to ensure we understand client needs.

• Being adaptable during projects to accommodate changes or concerns.

• Seeking feedback after projects—because we always want to improve.

We’re human, and mistakes happen. But at Elect Electric, we own them, correct them, and learn from them. Our commitment to responsiveness means we’re always improving in the right direction.

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The Elect Electric Experience

 

This is who we are. This is the type of business we strive to be—and the type of clients we want to work with. We believe that working with Elect Electric should be a smooth and professional experience. Our work is done correctly, efficiently, and at the price we quote.

If you need electrical services, give us a call today. We look forward to providing you exceptional service.

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Sincerely,
Daniel Ehinger
CFO / Senior Electrician
Elect Electric